FOR MORE INFORMATION CONTACT:
Aesera Jewel Design Academy
No 144/74, Eskay building, 3rd floor,
Greams Road, Thousand Lights
Chennai, India, Tamil Nadu
Mobile: +91-9444100081,9840689781
seshu.gopal@jewelrydesignacademy.comwww.academyofdesign.in
CERTIFICATE COURSE IN RETAIL SALES OF JEWELLERY
LUXURY GOODS
Introduction
Aim
● To enhance the selling skills
● To provide in-depth working knowledge of Sales function in
Gems & Jewellery
● Techniques to maintain better customer relation
● New development in the area of Gems & Jewellery & luxury good
Selling
Objective
This course is designed for sales executives working in the Gems & Jewellery & luxury Industry. This is an evening & weekend Programme specially designed as up gradation Certificate Programme for marketing professionals. The course consists of theory as well as practical sessions and faculty is drawn from industry as well as academics.
Duration : 16 sessions (2 ½ hours per session),
5 Weeks (i.e. thrice a week)
Days : Mon, Wed, Friday
Timings : 9.00 a.m. to 11.30 p.m.
No.of.Seats : 10
Eligibility : H.S.C. or equivalent and above or industry experience.
Fees : Rs. 8,000/-
Faculty : Mr. Bhaskar Bhatt, (Leading Consultant in Jewellery
Industry with International Training & Experience)
Certification : 90% of attendance and submission of all assignments
Set in the course with satisfactory level is necessary.
Assessment : Only internal grading/assessment will be provided to
Individuals as to know their personal standing.
Target Group : Sales executives, Sales personal working in Gems &
Jewellery industry, luxury goods & fresher.
1. Symmetry of the sides of the table edges
The table facet has to be parallel to the girdle plane so that the crown height is equal in all directions. Many a time the table is tilted to remove some inclusion near the surface of the table. The octagonal shape of the table should have its centre exactly above the culet, otherwise it is called eccentric. An eccentric table creates different sizes of crown facets which affects the brilliance of the diamond.
The fine point or the smallest facet at the base of the brilliant cut is the culet. Sometimes the culet is faceted. This culet should lie in the centre of the octagonal table. It is very easy to see whether the culet is eccentric from a side view of the stone as well as on looking through the table. If the culet is eccentric then it indicates that the pavilion facet angles are unequal. This gives a very adverse effect on the reflection of light symmetry.
In a perfect cut the edges of individual facets must meet in a single intersection without any truncated ends. Truncated facets do not meet at a point and affect the uniformity of the cut. Thus a truncated main facet when observed through the table interrupts the symmetrical effect of the adjoining facets.
The kite facets of the crown should exactly intersect with the pointed edge of the pavilion main facet and the upper girdle facet should synchronise with t\\t \owcv girdYe facets. There should be a perfect alignment and no sideways displacement with respect to each other. As this clearly affects the regularity of the cut and gives rise to uneven girdle as well as reduced brilliance.
Marking is done after examining each rough diamond to decide how it should be cut to yield the greatest value. To make this decision, the shape of the rough diamond and the number and location of imperfections must be considered. Of utmost importance is the determination of the direction of the cleavage, or grain, in the diamond crystal (because of its atomic structure, diamond can be cleaved in four directions parallel to the octahedron crystal faces). Taking these factors into account, the planner decides how the diamond should be cut and marks it to indicate where the stone should be cleaved or sawed.
If the planner's decision is to cleave the stone, it then goes to the cleaver. Large diamonds are often preshaped by cleaving into pieces suitable for sawing. When the stone is very large and valuable, the cleaving is a most critical process, because a mistake by the planner or the cleaver can shatter the stone. The cleaver cuts a groove along the line showing where the stone is to be cleaved, using another diamond as a cutting tool. He mounts the diamond in a holder called a dop and inserts a steel wedgeinto the groove. He strikes the wedge sharply with a mallet and the diamond splits along its cleavage.
The third step, or the second step if cleaving is unnecessary, in the diamond-cutting process is sawing. The saw is a paper-thin disk of phosphor bronze, rotated on a horizontal spindle at about 4,000 revolutions per minute. The sawyer mounts the diamond in a dop and clamps it so that it rests on top of the blade. The rim of the saw is charged with diamond dust, and, as the sawing progresses, the blade continues to recharge itself with diamond from the crystal being cut. The saw will cut through a 1-carat rough diamond in four to eight hours, unless it strikes a knot, in which case it may take much longer.
The next step in cutting a round stone is called girdling (rounding; bruting). The diamond to be girdled is placed in the chuck of a lathe; while it spins, a second diamond mounted in a dop on the end of a long handle is held against it, and the diamond is slowly rounded into a cone shape.
Placing and polishing are done by setting the stone either in a lead dop or a mechanical clamp and holding it down on a revolving cast-iron lap (horizontal, circular disk) that has been charged with diamond dust. Great skill is necessary at every stage, but especially during faceting, because the angles of the facets must be exact in order to yield maximum brilliancy, and their sizes must be accurately regulated to preserve symmetry.